To be in business and truly be and act as an entrepreneur means you need to take risks. Those risks should be as calculated as possible, but they are still risks.
The difference between truly taking that leap and not is something called fear. If you have an idea you must take financial, embarrassment, and criticism risks. But more importantly, you must take on the risk of failure.
The most successful people out there that rose to the top from scratch, whether their thing is business, sports, etc, are where they are because they failed. Sure there are some lucky ones that started from nothing and met their goals without ever truly failing, but they are the same ones that can’t tell you how they actually made it to the top.
If you believe what you are trying to do is a good idea, then you will not ask yourself the question of “what if this doesn’t work”. Mostly because you know the answer to that question if you put fear aside. That answer is “if it doesn’t work I’m going to hopefully learn something and definitely move on to the next thing”.
If you think about it, most success stories start out with someone being as low as they could go. With that said, it makes it a little easier not to ask the “what if it doesn’t work” question because when you start from the bottom, it really can’t get worse. Right?
Of course you can say “well I’m doing alright and I don’t want to risk losing that position”. If that’s where you are and it makes you happy, then good for you. If this is not the case, then don’t plan on moving up the success ladder any further unless you decide to take some sort of leap of faith at one point or another.
So now that we all know that risk of failure is necessary to keep moving up with our goals then it’s time to reveal the secret of the “Hit & Run Principal”.
The best way to make a business move is to set yourself up to take your risk, then succeed or fail as fast as you can. If you succeed, you keep pushing the envelope until you get to the saturation point and decide if that level of success is good enough to stay with or try something new to push ahead. On the other side of the coin, if you put your failure measures in place then you can stop immediately when you hit them, do your learning from the situation, and move on to the next thing.
Remember: A true entrepreneur doesn’t need concrete, complete and safe answers. Those who need that much insurance will have a very hard time getting to the next level because they can’t fill the entrepreneurial requirements of taking the risks and then recover from a failure.
Sunday, November 25, 2007
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