Unemployment Rises But Don't Let It Effect You

Hello All-

I had to take a short break after building all of those videos to answer business mastermind questions for all of my technology business owner readers. That took a lot out of me to get it done as quickly as possible.

There are still a few more left to answer that I may get back to a little down the road but those were the main questions I felt I had to answer. I'm finding little time in the last 2 weeks and the same will be the case for the next 2 weeks as I continue to move into a new house (I have been convinced that it is necessary to paint EVERY room and fun to not get outside help with most of it. I think I've been tricked.)

Anyway, I wanted to point out something you probably already know and put my 2 cents into it for you. In most states in our great country, the unemployment rate is on the rise and sitting around the same figures as the big tech bust a few year back at the beginning part of this century.

My advice- Don't get nervous. There are many factors contributing to this, but as business owners, especially in the technology industry, it really hasn't effected you much at this time. In general, it shouldn't effect you at all.

If you keep up with your superior client management programs as well as your marketing, there shouldn't be more than a blip on your radar. Your good clients will still be doing well and they will still need you. They may drop off a little on the spending, but most likely not. This is a time of adjustments to budgets but they still need to spend to survive just like you do. And they will.

Actually, if they are cutting back on people, it's to make sure they can still pay for the necessary work you are doing for them. It may even get you more work since they will be lighter on staff and may need to turn to you. That's why it' important to have a your customer management programs in full gear especially in what can be considered a rough economy.

And the same goes for marketing. You can't just stop it. Besides your current clients, this is the source of your revenue and must press on.

So, keep your head up and your eye on the ball. The game is not even close to being over. revisit your marketing and client management plans to make sure you keep making money.

To Your Business Success-

George Sierchio
The Consultant's Coach