Business, Pushing Yourself, and Football

Well, the end of the summer is upon on us. That means 3 things to me. Baseball is ending, football is starting and it's time for my final push to meet and exceed my business goals for this year.

As a business owner, at least the 3rd thing in my end of the year list should be important to you.

Just a quick story as to why I wanted to write on this particular subject and why I have included the video below. (if you want to skip right to the video, I won't be insulted but I strongly advise you to come back to the top to read this story.)

I was recently going back and forth answering some questions with a person that caught my eye/ear in an IT and business online forum.

He was struggling in his IT business situated in a small town, duking it out in a small local niche. Normally I would have charged this person about $3000 for the time and info I gave him but like I said, something caught my charity side and I continued a week long back and forth via email with him.

As with this person, struggling in a small and difficult niche with no marketing skills whatsoever is very often the case with most small business owners. I can't blame him one bit but this was the first time he ever sought help.

That is completely his fault and way too common with technology business owners. What a mistake.

He didn't let on that the next few weeks, including our week of emails, was a last ditch effort to not shut his doors this year. He got the info he needed, but not the answers he wanted. In other words, he needs a complete overhaul on his niche and his marketing, which was not what he wanted to hear.

That answer prompted him only a week later to thank me for my very generous time and let me know he was calling it quits. It kills me when that happens.

There still is time for this business owner as there is for you if you're struggling, but it does take a commitment. That's the funny thing about being an entrepreneur, you have to know the fine line between a really bad/dead business venture and one that is actually on the cusp of breaking through. And sometimes it truly is an extremely fine line.

Mentors, coaches, mastermind groups, seminars, books. Use the ones that work best for you. Don't be ashamed to do what the most successful entrepreneurs out there did and still do in terms of getting help.

Now for a little inspiration. I played football as a young kid and right through high school. I'm a true fan of the sport. But even if you are not, this clip below should be something to push you along through the end of the year to reach those business goals. I've seen this literally 25+ times and it gets to me every time. Hopefully it will do the same for you.