Good News For Tech Companies of All Sizes

If any of you were wondering what the economy is really like and not just from the media hype, here's a taste. It seems technology based business owners are doing pretty well still. And it should stay that way.

Below is a quick excerpt from an article that was written last week by the associated press with real statistics on what is happening in the business world.

{NEW YORK (AP) - Technology appears to be one of the least hard-hit sectors in an economy beset by unemployment at a five-year high.

The Labor Department reported Friday that companies slashed their payrolls by 84,000 jobs last month, sending the country's unemployment rate to 6.1 percent from 5.7 percent in July.

Automakers and housing-related manufacturers were among those losing the most jobs during the month, while education, health and government saw job gains. But unlike in 2001, when a bust in the technology sector - accompanied by massive layoffs - played a central role in sparking a recession, this time around the industry is more insulated.

"Overall technology employment is up in America and the wages associated with it are up," said John McCarthy, a vice president with Forrester Research.}

That sounds like pretty good news to me. It also tells me that my principles regarding plowing ahead through a supposedly horrible economy is the way to go.

Technology businesses are an important staple in both the business and consumer communities so continue on with your marketing. Nobody gets more business by cutting down their marketing in any economic condition. If you have been doing your job of tracking your marketing and know what works, push that envelope even harder.

Keep moving forward and keep grabbing market share/customers from those competitors that are hiding in a corner waiting out a hurricane that's more like a thundershower.

To Your Business Success

George Sierchio
The Consultant's Coach