Santa & Successfully Running Your Technology Business

So what in the world am I talking about? How can Santa be tied into how you successfully run a business?

The answer is that dealing with Santa and operating your technology business have very common ground. Let me explain by first going over how Santa's system of giving out presents works.

1. Determine what exactly you want Santa to bring on Christmas day. (Milestones)

2. Write a letter detailing what you want and why you should get it. (Written Plan of Attack)

3. From the time the letter is written to Christmas day, you follow your plan of being as good as you possibly can, doing as many nice things as possible to make sure you get what you asked for. (Take Action)

Now, how does this equate to successfully running your technology business? See below for the 3 steps that correlate to the ones above:

1. Determine exactly what goals and metrics you want to achieve by a specific date. (Milestones)

2. From those goals, write down a plan on how you intend to achieve the goals and metrics (Written Plan of Attack)

3. Take action on the plan to get from where you are now to where you intend to be at the date you specified. (Take Action)

For those that celebrate Christmas, you have been following this simple structure all of your life, but many business owners still don't do this simple 3 step process.

Even when it comes to getting presents from Santa, every kid knows you can't just hope and wish you get it. You have to take action. And in this case it's being as good as you can.

For a business owner, the methodology is no different. Hope marketing, hope sales, hope growth, etc. doesn't work except for rare cases of pure luck. Business planning including exit strategies are a must for all businesses of any size even if you plan on running your business forever.

It's also the first sign that you have a real business and not just a self created job that has major limitations in how successful it can truly be for you.

If you're interested, I will be conducting a free webinar this week about the exit strategy of selling your business. And it works even if you never plan on selling.

As a matter of fact, it just so happens that if you "Run it like you're gonna sell it", you will automatically maximize the profit your business generates regardless of your business model while you are building true business value.

Click here to sign up for the free "Run it like you're gonna sell it for maximum profit and value" webinar right now. Live spots are limited so please don't miss out. It will be available for replay but only to those that signed up.

I hope to see you there.



To Your Business Success-

George Sierchio
The Consultant's Coach