Year of the Technology Business Owner

I have been preaching the adage of "build your own business, don't be your own boss" for years in my seminars, coaching, articles, books, self help products, etc. Well, 2009 promises that those who treat their business like a self made job are going to get the short end of the stick.

Although I still believe any type of technology business is the place to be in always and especially in an economic downturn, it's those that are truly running a business that will not only survive, but do well and eat the lunch of those that have merely made a job for themselves.

These may sound like harsh words and they are. Just because we are coming into a new year, don't think I plan on changing my blunt ways. Beating around the bush doesn't help anyone and it avoids wasting my time and yours.

With that said, the rest of this post will be extremely brief.

If you run a one person show and you want to keep it that way, I understand. But you better be ready to systematize, automate and streamline.

While money is truly at a premium, most clients or potential clients of technology service businesses are not going to be willing to spend money on an entity that is stretched thin because the owner does everything including all of the techie work.

Beyond just a one man shop and looking towards those with a few employees or contractors, a "real business" is what your clients want to deal with. It's a sense of security they want.

They also want to feel that they are getting tremendous value for their expenditure and they want it coming from a solid relationship between your company and theirs. Relationships are big, but there's a fine line between a relationship with a small business and just a relationship with the owner (you). Build a business relationship with everyone in your company that touches a customer being on the same page as you.

If you haven't done it yet, now is the time to set up additional revenue streams that coincide with your current offerings. Passive income is always a good thing and it makes your business much more valuable to your clients since it shows you are the people to go to.

Running your business like a real business is the way to go for you and your clients. Running it to maximize profit without even changing your head count is not as difficult as you think and it builds tremendous business value.

If you haven't done so yet, I strongly encourage you to grab my book. It's a "lite" version of all the steps necessary to turn your small business in to a real business. If your ready to take the full plunge, get my full blueprint to a successful technology business.

Better yet, click here to get up to date info on my near future Exit Strategy Boot Camp: Run It Like You're Gonna Sell It for Maximum Profit and Increased Business Value.

Don't forget to also get involved with a mastermind group facilitated by someone that has already found the success you are striving for.

Get educated. Set your business up for success. Get involved with a mastermind group to make sure you achieve your goals.

We'll talk soon.



To Your Business Success-

George Sierchio
The Consultant's Coach