Part 3- Quick Tips on Using Telemarketing to Sell Technology Services

Ok, so we're getting some really nice results now with the telemarketing adjustments I'm chronicling for one of my clients. It's amazing what a few adjustments can do for your marketing ROI and the results they can return as well.

So let's continue on to what else we did and the results during our 1-on-1 coaching program they enrolled in with me.




In Part 2 we set up a more distinct criteria for the list that the telemarketers were making calls from. The theory behind this was to get a better set of people to call based on matching a new list that reflected current clients who we know are more inclined to become good prospects.

And this is what happened.

We got a much more responsive list set up and also cut the hours that were being paid for to call them. With a better and tighter list, the call time previously paid for was not warranted anymore. By cutting the hours in half, we automatically saved 50% on that. Excellent ROI. By culling a better cold list, we also upped the response rate to the call to action (purpose) of the call by 50%!

We went from a 19% response to the call to action rate to a whopping 38%. All told that means a little more upfront work resulted in a 50% cost reduction with an increase a 50% increase of response. Does it get any better than that?

Well actually it does as we're not done yet.

The next thing we are working on is the script changes for an even better response as well as a better set of calls to action that should result in more positive reactions. The premise is to shorten up the call script and have 2 offers so we can make an A (took the #1 call to action), B (took the #2 call to action), C (follow up) and D lists (dump them).

Stay tuned for Part 4 when the results come in.


To Your Business Success

George Sierchio
The Consultant's Coach