Resisting Change- Bad Idea for Small Technology Businesses

Nobody really likes change. And that goes double for business owners. Triple it up for those business owners that have seen decent success.

Unfortunately, things always have to change in one way or another. Clothes go out of style, furniture wears out, and equipment breaks down. That requires a change whether we like it or not. For business owners, even if something seems to be working out really well, something will need to change.




Customers will demand different things, technologies get better and are needed to keep up with everyone else, clients will not respond to the same type of marketing that worked for a long time, salaries and contractor rates will fluctuate, other costs will go up. These will all cause you to make a change in the way you do business.

The good news is that if you are reading this post, you are most likely a small company. So even if you personally do not like to change, at least you know you can. Unlike a big, dumb company, you can make adjustments on the fly that can take a day to a month. Things that would take them the better part of a year.

This nimble status is something to utilize to the fullest. Something that allows you to take advantage of any situation that comes up requiring an adjustment with or without time to really plan for it. Being opportunistic is the name of the game. But being resistant to change is not part of that equation.

No time is a good time to sit back on your laurels and not take a look at how you do things to find improvements. As an entrepreneur, it’s also never a good idea to stop educating yourself on how to improve you and how you run your business.

Believe it or not, the leading cause of most business owners not looking for better ways to run their business and keep themselves educated is not lack of money. It’s also not lack of time. The real problem is a fear of actually having to go through a change in routine. Even more so is taking the risk of executing that change.

Sometimes when a business owner hits a small jackpot, it starts to make them resistant to change. Their drive to take risks starts to diminish as they think "I've done all I can" or "This worked so don't ever look at it again".

Risk taking is a cornerstone of entrepreneurship. And they don’t want to acknowledge that what worked before is no longer working as well. That’s a problem for your business and when trying to get clients on board with a change as well.

Don’t get me wrong. I’m not advocating fixing what is clearly not broken. What I am saying is that even the best things you have going will most likely not be everlasting and those things that are broke or not doing as well as they can should be looked at for a change. And doing so through a fresh set of eyes is usually not a bad idea.

Don’t stop getting new ideas to try out through your constant business education. Keep your eyes open for what’s working for other businesses in or out of your industry that you can adapt and try. And ACTUALLY USE your company’s nimbleness and ability to adjust quickly to your advantage and your clients’ advantage.

Ready for some change? Let's talk about it. Just follow this link to set up a free 30 minute coaching session.



To Your Business Success

George Sierchio
The Consultant’s Coach