To Niche or Not to Niche- That is the Positioning Question

I’ve been reading on some forums lately a subject that comes up in many business circles on a regular basis. A true hot topic for those that deliver technology consulting and services especially in a business to business environment.

That topic is about positioning. More directly the conversation is about asking the question “do I really need to service a niche or be some kind of industry expert?”






You might be able to guess my 2 cents on this but watch the quick 5 minute video below to get the scoop.

Leave any comments or questions below. And feel free to contact me about this or any other business topic as I'm always looking for blog post material.


To Your Business Success-

George Sierchio
The Consultant's Coach