I’m a big fan of systems, metrics and all things controllable and measurable that goes along with them.
But I also believe that with these items, there are 4 P’s (principals or pillars) that must be understood and worked on that hold up a service and consulting business structure.
These P’s stand in the 4 corners of your business “building” and hold up the walls and ceilings that make up this structure. They are individual to each other but also attached as well.
Without them there, you can’t build solid walls or ceilings in each floor of your business structure as it grows and because they are also attached to each other, if those attachments don’t exist it makes the structure even weaker.
Those 4 P’s are:
- Positioning
- Processes
- Pricing
- Profits
Sounds simple and it is. But more often than not most small businesses struggle because one or more pillars do not exist or are too weak to do the job that needs to be done. Understanding what they are really all about as well as how they interact usually starts the light bulbs going on as to why certain parts of a business are struggling.
It’s too much to explain here but I will be at Harry Brelsford’s SMB Nation East doing a Pre-day event on the 4 P’s for anyone to come to (you do not have to be going to SMB East). The date is April 29th from 1pm to 5pm. Early bird pricing of $49 is available until March 31st ($99 after that date). Link is here http://consultantscoach.com/smbeastpreday.php
I hope to see you there to enlighten you on Positioning, Processes, Pricing and Profits as well as how they work together.
In addition I will also be doing a session on May 1st at the SMB Nation East event entitled 6 Systems Your Business Can’t Live Without. This will be a great addition to the pre-day topic.
Hope to see you there.
To Your Business Success-
George Sierchio
The Consultant's Coach
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