Being Specific to Avoid "Me Too" Marketing

In many cases when helping technology business owners differentiate themselves in their marketing, they often say to me that things such as headlines, subject lines and benefits sound too much like everyone else.

They have a hard time not sounding like a “me too” advertiser.

And I agree that when you do the same things as competitors you do tend sound the same on websites, direct mail, email, etc.





With that said, take a look at this quick 7 minute video post about being specific in your marketing messages to avoid "me too" marketing:

At this point I would check out your marketing messages especially things such as benefit claims and see if you can apply some specific statements, facts or figures to prove your company services value and separate business from your competition.

Feel free to leave any questions or comments below or to feed me with any topics you may want to see covered on the blog.

To Your Business Success-

George Sierchio
The Consultant's Coach